Entrust’s New Consumer Banking Platform Brings Next-Level Fraud Protection with AI-Driven Security

Entrust has rolled out a comprehensive consumer banking platform designed to offer banks and credit unions seamless protection from account opening to every interaction. This all-in-one platform leverages advanced AI-driven identity verification and digital card issuance capabilities to combat rising threats, including synthetic identities, deepfakes, and phishing attempts.

With digital banking becoming the default for nearly 82% of users, securing these online interactions is critical. Entrust’s solution uses a blend of biometric validation, document verification, and fraud detection to ensure high-assurance security at every step, preventing fraud during account openings and safeguarding customers through everyday transactions.

How Entrust is Innovating Fraud Prevention

  • Digital Account Opening with High Assurance
    Entrust’s platform provides financial institutions with a streamlined way to verify digital identities at scale, integrating document validation and biometric checks to build a foundation of trust from the start. This ensures that only legitimate identities gain access to banking services, keeping cybercriminals at bay.
  • Instant Card Issuance for Immediate Access
    To support a seamless customer experience, Entrust enables financial institutions to issue both digital and physical payment cards instantly. Customers can start transacting without delay, enhancing satisfaction while maintaining security.
  • Connected Identity Experience for Secure Re-verification
    Once verified, customers can use biometrics like a simple selfie to reauthenticate themselves during high-risk actions. This approach strengthens protection while giving customers easy, frictionless access across multiple interactions.

As Tony Ball, President of Payments & Identity at Entrust, notes, banks that don’t prioritize secure digital services expose themselves to growing threats. With the Entrust platform, however, financial institutions can protect themselves and their customers from evolving cyber risks, offering a smooth digital experience without compromising security.

A Mission-Control for Identity with Entrust Studio

The Entrust platform also introduces the Entrust Studio, a no-code orchestration tool for managing identity verification processes. With customisable, drag-and-drop workflows, banks can deploy the right level of security tailored to specific customers, enabling a personalised security approach.

Entrust’s latest release equips banks to meet regulatory standards, cut service costs, and stay resilient against fraud threats, all while enhancing the digital banking experience. As financial institutions continue adapting to a digital-first landscape, Entrust’s consumer banking platform offers a powerful, secure foundation for growth.